Client
Perfect Mood Board is a brand founded in 2016 by Anna Łazarska, specialising in colour analysis and personal styling. Anna, a certified colour consultant in the 12 Blueprints system and a colour analysis instructor in the Sci\ART method, helps women discover and appreciate their natural beauty. The brand’s offerings include colour analysis, body shape analysis, and the individual “Style Strategy” programme, designed to build a cohesive and authentic personal image. On the Perfect Mood Board online store, products such as t-shirts and makeup cosmetics are available, tailored to the 12 colour types. The brand emphasises a personalised and holistic approach to each client, considering their unique characteristics and needs.
Challenge
Creating a visual identity that meets the brand’s needs and is consistent with the owner’s individual image.
Activities
Strategic Workshops – The first stage of our activities involved conducting a series of in-depth branding workshops. Several hours of workshops with Ms Anna allowed us to analyse the brand itself, its current operations, existing opportunities and threats, as well as define the key goals and aspirations that motivate Ms Anna to develop the business.
Creating a Brand Strategy – The analysis conducted during the workshops enabled us to precisely define the target audience and create two personas that represent the typical clients of The Perfect Mood Board. Determining the archetype that reflects the brand’s character and jointly identifying the key communication and strategic goals provided the foundation for crafting the specific messages the brand wants to convey to its audience and determining the key channels it can use.
Developing the Visual Identity – Based on the conclusions from the workshops, the brand’s logo and the entire key visual were created – colour scheme, fonts, examples of social media posts, and other marketing materials.
Creating the Website
Results
The rebranding of Perfect Mood Board brought a new visual quality to the brand, emphasising its professionalism and unique approach to colour analysis. The new logo provided consistency to the visual identity, better communicating the brand’s values.
Team
Tomek
- CEO
Ania
- PM
Magda
- GraphicDesigner
