Client
LS Technics is a company operating in the aviation sector, offering aircraft maintenance services as well as training programmes for aviation maintenance specialists.
Challenge
LS Technics required a refreshed visual identity that would maintain continuity with its existing image. The key objective was to develop a modern, cohesive visual system that would emphasise the brand’s professionalism and help it stand out in a competitive market.
Activities
- Logo: We redesigned the previous LST logo by retaining the original font while introducing new graphic elements — a dot motif inspired by the layout of an aircraft engine.
- Pattern: We developed a unique pattern based on the dot motif from the logo, which became a distinctive feature of the new visual identity.
- Colour Palette: We expanded the existing colour scheme by introducing turquoise, specifically dedicated to HR and recruitment materials.
- Photo Concept: We created a consistent photographic style using a gradient overlay to highlight the company’s modern and professional character.
- Additional Materials: We designed a range of branded assets such as lanyards, vehicle wraps, promotional gadgets, and social media posts, ensuring a cohesive visual presence across all brand communication channels.
Results
The rebranding of LS Technics delivered a refreshed, modern image that seamlessly blends tradition with innovation. The new logo and expanded colour palette enabled clearer communication of the company’s diverse operations, including recruitment. A cohesive graphic concept enhanced the quality of marketing materials, strengthening the brand’s position within the aviation sector.
Team
Tomek
- Brand Strategist/CEO
Ania
- PM
Madzia
- GraphicDesigner
