New York Hot Dog

At Twórnia, we know that effective marketing is the art of standing out. That’s why we proposed to New York Hot Dog the concept of the “American Event”, offering guests the wonderful taste of New York street food. We knew it would be a hit. After all, who doesn’t love America? Our efforts were aimed not only at reaching new customers but also at building a strong, emotional connection with the New York Hot Dog brand through a consistent image and unforgettable experiences served to clients.

• We developed a strategy Creating strategies is our specialty, so we knew exactly how to craft communication that would touch the hearts of New York Hot Dog’s customers. We defined target groups and created a unique image of the “American Event” as the perfect event catering service. Instead of traditional marketing, we focused on emotions and authenticity, which captured the interest of organisers of both intimate events and large corporate gatherings.To begin, we conducted a detailed market analysis to determine current trends in the event industry and identify the needs of potential clients interested in catering services. We also examined the competition and highlighted elements that could make New York Hot Dog’s offer unique and attractive compared to others. Then, together with the NYHD team, we defined the key target groups. The strategy focused on creating unforgettable experiences, which allowed NYHD to gain a new image as a partner for events, providing authentic New York culinary experiences. At every stage of the plan, we considered long-term marketing actions aimed at gradually building awareness of the offer, as well as ongoing analysis of results and flexibility in responding to market needs.
• We created a new website The next step was creating a website that reflects the spirit of American street food – modern, user-friendly, and aligned with the new “American Event” vision. We made sure the messages were clear, the graphics engaging, and the navigation intuitive, so that clients could easily discover the opportunity to rent a food truck for their events. The new slogan? “Authentic tastes of America, only at New York Hot Dog.”
• Comprehensive preparation and execution of the advertising campaign Success lies in the details, so we prepared the entire communication strategy from A to Z:
  • Creativity: A unique campaign idea, advertising slogans, engaging texts and graphics capturing the essence of New York street culture – all aimed at sparking the desire in clients to have something “different” at their event.
  • Optimisation: Based on a detailed budget plan and schedule, we reached clients at the ideal moments, adjusting the ads to the appropriate channels (social media, search network, industry portals).
  • Monitoring and analysis: We always keep an eye on the campaign – constant supervision and result analysis allowed us to refine the effectiveness of our actions. We act quickly to maximise results and attract new clients.